Converse’s new campaign
Who would guess someone was going to take advantage of the physical similarity of Che and Aznar?
Well, at first no one. But Converse’s poster designer, the Polish Andrej Dragan, has infuriated the far-leftists in Spain with this new campaign (poster: right). Because for them Che, is so opposed to Aznar that this is an insult. And they are seeing both united in one photo.
For them, Aznar is the one who caused March 11th terrorist attacks -just forgetting about the real authors of it-. They have just changed his support, more moral than real, for Iraqi intervention, into the leit-motiv of their oposition.
But I really think it is going to be somewhat difficult to make Ché and Aznar the same thing. Che was nothing but a intelectual terrorist and Castro supporter who defended :
hate as a fight factor; intransigent hate against the enemy, who impulses human being to a place far beyond his limitations, and makes him a violent and cold killing machine”.
I really can not imagine someone who made Spain rise above the corruption scandals and the dirty war against ETA, saying or even thinking, something like that.
But that Polish designer, has accomplished what he wanted: that people talk about his campaign.
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